On November 15, 2025, the three-day Saudi Industrial Exhibition (ITSA) grandly opened in Riyadh. WESDUN, a leading global manufacturer of valves, water meters, and flow meters, participated with its full range of core products and customized solutions, deeply aligning with Saudi Arabia’s infrastructure development needs under its “Vision 2030” and injecting new momentum into Sino-Saudi industrial cooperation.
At this exhibition, WESDUN closely followed the needs of Saudi Arabia’s three core sectors: energy, water, and new city construction, showcasing a highly adaptable product matrix developed specifically for these needs:
The 2025 Saudi Industrial Exhibition, as the Middle East hub of the Hannover series of industrial roadshows in Germany, focuses on cutting-edge themes such as Industry 4.0 and digital transformation, serving as a crucial bridge connecting global industrial resources with the Saudi market. At this exhibition, WESDUN not only showcased the quality and strength of “Made in China” to the Middle East market through product displays and technical exchanges, but also established direct cooperation channels with local distributors and engineering EPC companies through the China-Saudi Arabia industrial matchmaking event held concurrently with the exhibition.
A representative from WESDUN’s foreign trade department stated, “Saudi Arabia, as a key market connecting the Belt and Road Initiative and Vision 2030, presents vast opportunities for fluid control equipment such as valves and water meters through its large-scale infrastructure upgrade plan. Our participation in this exhibition is not only about showcasing our products, but also about deeply integrating into the local supply chain. By providing products and services that meet local standards, we aim to support the implementation of key projects in Saudi Arabia, such as seawater desalination and the NEOM new city development.”
With technological innovation at its core, WESDUN is strategically positioned for long-term development in the Middle East.
Having cultivated the foreign trade sector for many years, WESDUN consistently adheres to international standards. Its products have passed quality certifications in numerous countries and regions worldwide and are exported to over 30 markets in Europe, America, the Middle East, and Southeast Asia. Addressing the unique climate and operating conditions of the Middle East, WESDUN’s R&D team has optimized the high-temperature resistance and sand erosion resistance of its products, while also providing comprehensive localized services from product selection and installation guidance to after-sales maintenance.
This exhibition is an important step for WESDUN in its expansion into the Middle East market. In the future, the company will further strengthen cooperation with local Saudi partners, leverage the policy benefits of China-Saudi Arabia economic and trade cooperation, and continue to launch product solutions that better meet regional needs, contributing to the sustainable development of infrastructure in the Middle East.
